Doing Sociology: Research Methods — Class 11 Sociology
Introducing Sociology · Chapter 5
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- Space weighted by unit marks
- Charts from the book's own data
- Traps corrected
- Space weighted by unit marks
- Charts from the book's own data
- Traps corrected
- Space weighted by unit marks
- Charts from the book's own data
- Traps corrected
- Space weighted by unit marks
- Charts from the book's own data
- Traps corrected
- Space weighted by unit marks
- Charts from the book's own data
- Traps corrected
- Space weighted by unit marks
- Charts from the book's own data
- Traps corrected
- Space weighted by unit marks
- Charts from the book's own data
- Traps corrected
- Space weighted by unit marks
- Charts from the book's own data
- Traps corrected
- Space weighted by unit marks
- Charts from the book's own data
- Traps corrected
- Space weighted by unit marks
- Charts from the book's own data
- Traps corrected
- Space weighted by unit marks
- Charts from the book's own data
- Traps corrected
- Space weighted by unit marks
- Charts from the book's own data
- Traps corrected
- Space weighted by unit marks
- Charts from the book's own data
- Traps corrected
- Space weighted by unit marks
- Charts from the book's own data
- Traps corrected
- Space weighted by unit marks
- Charts from the book's own data
- Traps corrected
- Space weighted by unit marks
- Charts from the book's own data
- Traps corrected
- Space weighted by unit marks
- Charts from the book's own data
- Traps corrected
Chapter summary
Key ideas & terms
- Reflexivity
- The researcher's ability to observe and critically analyse their own attitudes, ideas and feelings during research.
- Objectivity
- The goal of producing unbiased knowledge based on facts, pursued as a continuous process in sociology.
- Participant observation
- Fieldwork in which the researcher lives among a community for a long period to learn its whole way of life.
- Survey
- A method of obtaining a wide-ranging overview of a large population from a carefully chosen representative sample.
- Sampling and randomisation
- Drawing a representative subset of a population, with stratification of sub-groups and selection of units purely by chance.
- Interview
- A guided, flexible conversation between researcher and respondent, lying between a fixed questionnaire and open observation.
Extra questions & answers
Why is method especially important in sociology?
Because sociology studies things already familiar to everyone, the sociologist is distinguished not by what they know but by how they acquire their knowledge — through rigorous method.
Why is objectivity harder in sociology than in the natural sciences?
Because the sociologist is part of the social world being studied, may carry personal biases, faces many competing versions of truth and works within multiple theoretical paradigms.
What is reflexivity and why does it matter?
Reflexivity is the researcher's continuous self-examination of their own attitudes and an outsider's view of their own work, which, with careful documentation, helps guard against bias.
List the main ways of classifying research methods.
Quantitative versus qualitative, observable behaviour versus interpreted meaning, secondary versus primary data, and micro versus macro in scale.
What is triangulation?
It is the use of multiple methods to approach the same research problem from different vantage points so that they complement each other and yield a better result.
What is participant observation?
It is a fieldwork method in which the sociologist or anthropologist lives among the people studied for a long period, learning their language and way of life as an insider.
State one strength and one weakness of participant observation.
Its strength is a rich, detailed insider picture gained over a long period; its weakness is that it covers only a small community and relies on the single observer's selective account.
What is the chief advantage of the survey method?
It allows results to be generalised to a large population while actually studying only a small, carefully selected representative sample, saving time, effort and money.
Explain stratification and randomisation in sampling.
Stratification ensures all relevant sub-groups of a population are represented; randomisation ensures the actual units are chosen purely by chance so the sample is representative.
What is sampling error?
It is the unavoidable margin of error in survey results that arises because a small sample is used to stand for a large population, and it can be reduced by a larger sample.

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