Complete Summary and Solutions for Development Communication and Journalism – NCERT Human Ecology and Family Sciences, Chapter 13 – Study Summary, Explanation, Questions, Answers

Detailed summary and explanation of Chapter 13 'Development Communication and Journalism' from the NCERT Human Ecology and Family Sciences textbook for Class XII. This chapter covers the importance of communication in development, the role of mass media and journalism in social change, various communication methods including campaigns, radio, television, print media, and ICTs, examples of development communication initiatives like the Red Ribbon Express, skills required for careers in development communication and journalism, and practical activities and questions for learning.

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Categories: NCERT, Class XII, Human Ecology and Family Sciences, Chapter 13, Development Communication, Journalism, Mass Media, Social Change, Communication Campaigns, ICT, Summary, Questions, Answers
Tags: Development Communication, Journalism, Mass Media, Social Change, Communication Campaigns, Radio, Television, Print Media, ICT, Red Ribbon Express, Advocacy, Sustainable Development Goals, Human Ecology, Family Sciences, NCERT, Class 12, Summary, Explanation, Questions, Answers, Career, Chapter 13
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Development Communication And Journalism - Class 11 Human Ecology & Family Sciences Chapter 13 Ultimate Study Guide 2025

Development Communication And Journalism

Chapter 13: Human Ecology and Family Sciences - Ultimate Study Guide | NCERT Class 11 Notes, Questions, Examples & Quiz 2025

Full Chapter Summary & Detailed Notes - Development Communication And Journalism Class 11 NCERT

Overview & Learning Objectives

  • Chapter Goal: Understand importance of development communication/journalism for social change; identify skills for careers; comprehend scope/career options. Exam Focus: Basic concepts, features of DC, methods (campaigns/radio/print/ICTs), examples (RRE/Swachh Bharat), skills (creative/technical), careers (journalist/trainer); 2025 Updates: Emphasis on digital media, community radio expansion, SDG integration. Fun Fact: Development journalism emerged post-independence; RRE covered 9,000 km for HIV awareness. Core Idea: Communication as catalyst for equitable development. Real-World: Swachh Bharat built 100M+ toilets; community radio voices local issues. Expanded: All subtopics point-wise with evidence (e.g., SDG stats), examples (e.g., Project Village Chhatera impact), debates (e.g., print vs. digital reach).
  • Wider Scope: From awareness to advocacy; sources: WHO/UN definitions, practical on PSA analysis.
  • Expanded Content: Include modern aspects like social media in DC; point-wise for recall; add 2025 relevance like AI in journalism.

Introduction & Significance

  • Unit VI Intro: Communication/Extension for rural development, SDG alignment; sensitizes/empowers masses via media.
  • Chapter Intro: Media's role in informing on health/environment/poverty; journalism as fourth pillar of democracy.
  • Significance: Creates awareness, links govt/NGOs/people; equips for equitable society; evolves with globalization/advocacy.
  • Basic Concepts: Development as positive socio-economic change; DC coined 1972 by Nora Quebral; two-way process for consensus/action.
  • DC Features: Socio-economic orientation, info/education, mass/interpersonal channels, audience-based.
  • Example: SDGs: 17 goals adapted locally; extension addresses poverty/food security/gender.
  • Practical Tips: Multidisciplinary: Journalists in NGOs/development agencies.
  • Expanded: Evidence: Post-colonial shift to success stories; debates: Feedback in radio; real: 2015 SDG launch.
Conceptual Diagram: Two-Way DC Process

Flow: Info holders → Dialogue → Consensus → Action (arrows bidirectional); assumes innate problem-solving ability.

Why This Guide Stands Out

Comprehensive: All subtopics point-wise, SDG integrations; 2025 with digital updates, careers analyzed for media/NGOs.

Communication Methods & Examples

  • Campaigns: Intensive multi-method (meetings/articles/plays); e.g., Swachh Bharat (2014-19) for sanitation via Janandolan.
  • Radio/TV: Accessible for low-literacy; PSAs/jingles; community radio (CR) for local voices; EDUSAT for education.
  • Print Media: Urban bias, but success like Project Village Chhatera (1969) catalyzed rural services.
  • ICTs: Mobile/tele-centers for services; e.g., SARI (Tamil Nadu) kiosks; SEWA CLCs for women empowerment.
  • Example: Red Ribbon Express: Train campaign for HIV awareness; 180 stations, folk performances, counseling.
  • Expanded: Evidence: CR in Vidyapeeth/SEWA; debates: Interactive vs. traditional; real: 2025 CR licenses growth.

Knowledge/Skills, Scope & Careers

  • Skills: Cognitive/creative (writing/design); technical (camera/editing); interpersonal (listening/leadership); language/computer basics.
  • Scope: Info dissemination/behavior change/advocacy; training/advisory projects.
  • Careers: Journalist (print/TV/radio), researcher, trainer, freelancer in NGOs/govt/media.
  • Example: Activities: PSA analysis, campaign slogan design.
  • Expanded: Evidence: DCJ passion for rural; debates: Freelance ethics; real: 2025 remote journalism rise.

Exam Anecdotes

RRE journey; CR vs. AIR differences; Village Chhatera catalyst role.

Review Questions & Practical

  • Key Review: DC role/features; campaigns/CR; skills/careers.
  • Practical: Radio PSA: Analyze content/relevance/impact/technique; score on parameters (e.g., clarity/engagement).
  • Key Themes & Tips: Links all (e.g., methods to SDGs). Tip: Use DC features list; debate print limitations.