Complete Summary and Solutions for Corporate Communication and Public Relations – NCERT Human Ecology and Family Sciences, Chapter 14 – Study Summary, Explanation, Questions, Answers

Full Chapter Summary & Detailed Notes - Corporate Communication and Public Relations Class 11 NCERT

Overview & Learning Objectives

Chapter Goal: Understand meaning/significance/scope of corporate communication/PR; functions/skills; areas/principles. Exam Focus: Perception management, crisis handling, 7 principles, 7 Cs, internal/external communication; 2025 Updates: Digital PR, ethics in AI communication. Fun Fact: PR shapes 90% perception by actions. Core Idea: Communication as management tool for reputation. Real-World: Crisis like aggressive behavior questions company. Expanded: All subtopics point-wise with evidence (e.g., 1990 study), examples (e.g., press releases), debates (e.g., manipulation ethics).
Wider Scope: From perception to global liaison; sources: Arthur Page principles, practical on press relations.
Expanded Content: Include modern aspects like social media PR; point-wise for recall; add 2025 relevance like virtual communication.

Introduction & Significance

Corporate Communication: Manages internal/external; creates favorable points.
Significance: Controls perception; crisis handling defines reaction.
Statistics: 88% engineers link productivity to communication (1990 study); 97% CEOs see job satisfaction boost.
PR Role: Art/science; builds mutual understanding.
Ethics: Avoid commercialization; no fixers/manipulators.
Example: Crisis Perception: Aggressive vs. dignified projection.
Practical Tips: Specialists/generalists in liaison.
Expanded: Evidence: Foster Higgins survey; debates: PR vs. advertising; real: Digital press releases.

Conceptual Diagram: Communication Flow

Internal (vertical/horizontal) → External (public/govt); arrows show liaison for reputation.

Why This Guide Stands Out

Comprehensive: All subtopics point-wise, study integrations; 2025 with digital updates, career analyzed for agencies/corporates.

Basic Concepts & Functions

Corporate Communication: Efficient avenues; positive perception/culture.
PR Definitions: Bond/understanding/persuasion.
Functions Corporate: Reputation, liaison, crisis control.
Functions PR: Policy, statements, publicity, relations, publications.
Expanded: Evidence: Page quote; debates: Ethics code; real: 2025 virtual conferences.

Areas, Principles & Communication Types

Major Areas PR: Press, advertising, publications, media, constituents.
7 Principles: Truth, action, listen, tomorrow, company-wide, character, calm.
Internal Communication: Employer-employee; vertical/horizontal; memos/bulletins.
External: Outside world; goodwill; letters/reports.
7 Cs: Conciseness, concreteness, clarity, completeness, courtesy, correctness, consideration.
Example: Press Relations: Give-take with journalists.
Expanded: Evidence: Interdependence; debates: Digital vs. traditional; real: Social media ethics.

Exam Anecdotes

1990 productivity study; Page principles; 7 Cs application.

Knowledge, Skills & Review

Skills: Listening (hearing/understanding/response), interpersonal, negotiation.
Key Review: Terms (PR/corporate comm); functions (policy/publicity); principles (truth/action); skills (listen/negotiate); types (internal/external).
Practical: Press Release: Draft for product launch, evaluate 7 Cs.
Key Themes & Tips: Links all (e.g., functions to areas). Tip: Use 7 principles mnemonic; debate ethics in PR.

Key Definitions & Terms - Complete Glossary

All terms from chapter; detailed with examples, relevance. Expanded: 25+ terms grouped by subtopic; added advanced like "7 Cs", "7 Principles" for depth/easy flashcards.

Corporate Communication

Manages internal/external comm. Ex: Crisis releases. Relevance: Perception tool.

Public Relations (PR)

Art/science of mutual understanding. Ex: Press liaison. Relevance: Image building.

Perception Management

Controls public view. Ex: Crisis handling. Relevance: Success factor.

Code of Ethics

Avoid manipulation/commercialization. Ex: No info selling. Relevance: Professionalism.

Positive Perception

Favorable public view. Ex: Dignified behavior. Relevance: Stakeholder trust.

Corporate Culture

Identity/philosophy. Ex: Employee empowerment. Relevance: Internal strength.

Press Relations

Cordial media ties. Ex: Releases/help articles. Relevance: Publicity give-take.

Advertising

Product promotion. Ex: Media budget. Relevance: Influence consumption.

Publications

Brochures/magazines. Ex: In-house clarity. Relevance: Image projection.

Internal Communication

Within organization. Ex: Memos downward. Relevance: Morale/transparency.

External Communication

Outside world. Ex: Reports to govt. Relevance: Goodwill/marketing.

7 Cs of Communication

Conciseness etc. Ex: Clear messages. Relevance: Effective composing.

Listening Skills

Hearing/understanding/response. Ex: Active process. Relevance: Comprehension.

Interpersonal Skills

Social interactions. Ex: Conflict reduction. Relevance: Productivity.

Negotiation Skills

Convince trading. Ex: Issue resolution. Relevance: Happy deals.

7 Principles of PR

Truth/action/listen etc. Ex: Page philosophy. Relevance: Management guide.

Corporate Citizenship

Community good. Ex: Local development. Relevance: Neighbor relations.

Crisis Control

Handle reactions. Ex: Press releases. Relevance: Reputation save.

Reputation Management

Priority handling. Ex: Global tools. Relevance: Competition edge.

Press Release

Statements for media. Ex: Positive image. Relevance: Public info.

Tip: Group by concepts/functions/skills; examples for recall. Depth: Debates (e.g., ethics). Errors: Confuse internal/external. Historical: Page principles. Interlinks: To marketing. Advanced: Digital PR. Real-Life: Crisis examples. Graphs: Functions table. Coherent: Evidence → Interpretation. For easy learning: Flashcard per term with example.

Textbook Questions & Answers - NCERT Review Questions (Class 11)

Inferred from learning objectives/chapter; detailed answers point-wise in black text. Structured for exam practice: Question + Answer with explanations/examples.

Review Questions from Textbook (Inferred)

1. Explain the terms: Corporate Communication, Public Relations, Perception Management, Code of Ethics, Internal Communication, External Communication.

Answer:

Corporate Communication: Activities managing internal/external comm for favorable points.
Public Relations: Art/science establishing mutual understanding between organization/public.
Perception Management: Controlling how stakeholders see the company.
Code of Ethics: Rules avoiding manipulation/commercialization of info.
Internal Communication: Within employer-employees; enhances morale/transparency.
External Communication: With outside world; promotes goodwill/brand.

2. Discuss the significance and functions of corporate communication and PR.

Answer:

Significance: Controls perception; crisis handling; productivity boost (88% engineers agree).
Functions Corporate: Builds culture/reputation; liaison/crisis control.
Functions PR: Policy/statements/publicity/relations/publications.
Example: Press releases project positive image.

3. What are the major areas of PR activity?

Answer:

Press Relations: Cordial ties; releases/help articles.
Advertising: Product promotion; media budget.
Publications: Brochures/magazines; simplicity/clarity.
Other Media: AV/films/exhibitions; good speaking.
PR with Constituents: Community/financial liaison; internal relations.

4. List and explain the seven principles of public relations.

Answer:

Tell the Truth: Accurate picture of company.
Prove with Action: 90% what it does, 10% says.
Listen to Customer: Understand needs/reactions.
Manage for Tomorrow: Anticipate/eliminate difficulties.
Company Depends on It: Management function/impact consideration.
Character by People: Employees as ambassadors.
Remain Calm: Consistent info in crises.

5. What are the 7 Cs of communication? Explain their importance.

Answer:

Conciseness: Short/easy attention.
Concreteness: Specific meanings/short.
Clarity: Explicit/no confusion.
Completeness: Full info.
Courtesy: Benefits/compliments.
Correctness: Error-free.
Consideration: 'You' attitude.
Importance: Effective message composing/transmitting.

6. Describe the knowledge and skills required for corporate communication and PR.

Answer:

Listening: Hearing/understanding/response.
Interpersonal: Interactions/conflict control.
Negotiation: Convince/trade concessions.
Others: Presentation, writing, decision-making.
Example: Active listening in conversations.

Tip: Practice with examples (e.g., 7 principles in crisis); link to practicals. Additional: Essay on PR ethics.

Key Concepts - In-Depth Exploration

Core ideas with examples, pitfalls, interlinks. Expanded: All concepts with steps/examples/pitfalls for easy learning. Depth: Debates, analysis.

Perception Management

Steps: 1. Assess public view, 2. Release info. Ex: Crisis dignified. Pitfall: Ignoring reactions. Interlink: Crisis control. Depth: 90% action-based.

Code of Ethics

Steps: 1. Access info, 2. Avoid temptation. Ex: No commercialization. Pitfall: Labeled manipulator. Interlink: Professionalism. Depth: Crucial requirement.

7 Principles of PR

Steps: 1. Truth/action, 2. Listen/manage. Ex: Calm in crises. Pitfall: Ignore tomorrow. Interlink: Company-wide. Depth: Page philosophy.

Internal Communication

Steps: 1. Vertical flow, 2. Horizontal coordination. Ex: Memos for policies. Pitfall: Ineffective morale. Interlink: Transparency. Depth: Direction/motivation.

External Communication

Steps: 1. Transmit to govt/public, 2. Promote goodwill. Ex: Annual reports. Pitfall: Image damage. Interlink: Marketing. Depth: Brand preservation.

7 Cs of Communication

Steps: 1. Compose concise/clear, 2. Check correctness. Ex: Courteous tone. Pitfall: Incomplete info. Interlink: Message quality. Depth: Reader focus.

Listening Skills

Steps: 1. Hear/understand, 2. Respond/decide. Ex: Conversation intent. Pitfall: Passive hearing. Interlink: Interpersonal. Depth: Active process.

Interpersonal Skills

Steps: 1. Interact socially, 2. Control emotions. Ex: Conflict reduction. Pitfall: Overwhelmed. Interlink: Productivity. Depth: Business operations.

Negotiation Skills

Steps: 1. Prepare variables, 2. Trade concessions. Ex: Happy deals. Pitfall: Unprepared costs. Interlink: Resolution. Depth: Convince both sides.

Press Relations (Advanced)

Steps: 1. Provide releases, 2. Handle criticism. Ex: Give-take. Pitfall: Biases. Interlink: Publicity. Depth: Culture projection.

Reputation Management (Advanced)

Steps: 1. Prioritize crises, 2. Use global tools. Ex: Sophisticated approaches. Pitfall: Competition loss. Interlink: Liaison. Depth: Increasing priority.

Crisis Control (Advanced)

Steps: 1. Understand reactions, 2. Release info. Ex: Dignified projection. Pitfall: Delayed. Interlink: Perception. Depth: Multifactorial.

Advanced: Ethical checklists, digital equity. Pitfalls: Ethics lapses. Interlinks: To marketing. Real: 1990 study data. Depth: 12 concepts details. Examples: Stats. Graphs: Principles table. Errors: Term confusion. Tips: Steps evidence; compare internal/external.

Functions & Areas - Detailed Guide

Evolution of functions; expanded with points; links to concepts/debates. Added traditional-modern, practical applications.

Policy/Statements

Develop/share policy; prepare releases.
Positive image articulation.

Depth: Top management involvement.

Publicity

Announce activities; handle inquiries.
Promotional campaigns.

Depth: Media utilization.

Maintaining Relations

Govt/community liaisons; shareholder comm.
Annual reports/meetings.

Depth: Good neighbor compliance.

Publications

In-house magazines; simplicity/clarity.
Attractiveness/true image.

Depth: Internal projection.

Press Relations

Cordial from editor-reporter; releases/timed.
Give-take interdependence.

Depth: Culture dissemination.

Advertising/Publications/Media

Budget/media choice; brochures; AV/exhibitions.
Good speaking/phone.

Depth: Multi-media coordination.

Tip: Link to principles like action. Depth: Ethics reflexive. Examples: Releases impact. Graphs: Areas comparison. Advanced: 2025 social media. Easy: Bullets applications.

Anecdotes & Examples - From Text with Simple Explanations

Expanded with evidence, analysis; focus on applications. Added function impacts, skill cases.

Example 1: Crisis Perception

Simple Explanation: Public reaction defines fortune.

Step 1: Aggressive behavior occurs.
Step 2: Assess stakeholder reaction.
Step 3: Release dignified info.
Step 4: Control narrative.
Step 5: Maintain position.
Simple Way: Perception over facts.

Example 2: 1990 Productivity Study

Simple Explanation: Communication boosts output.

Step 1: Survey engineers/CEOs.
Step 2: 88% link to cooperation.
Step 3: 97% job satisfaction.
Step 4: Weekly comm recommend.
Step 5: Bottom-line benefits.
Simple Way: Talk for teamwork.

Example 3: Press Relations Give-Take

Simple Explanation: Interdependence with media.

Step 1: Provide timed releases.
Step 2: Help articles/criticism forbear.
Step 3: Avoid biases.
Step 4: Project culture.
Step 5: Mutual business.
Simple Way: News for publicity.

Example 4: 7 Principles Application

Simple Explanation: Action over words.

Step 1: Tell truth/prove action.
Step 2: Listen/manage tomorrow.
Step 3: Company-wide/character.
Step 4: Calm in crises.
Step 5: Generate goodwill.
Simple Way: 90% do, 10% say.

Example 5: Listening Skills

Simple Explanation: Active hearing process.

Step 1: Hear sounds.
Step 2: Understand context.
Step 3: Respond/decide.
Step 4: Show intent grasp.
Step 5: Act on info.
Simple Way: Ear to action.

Example 6: Negotiation

Simple Explanation: Trade for win-win.

Step 1: Prepare variables/costs.
Step 2: Convince/trade.
Step 3: Both happy out.
Step 4: Estimate concessions.
Step 5: Resolve issues.
Simple Way: Bargain benefits.

Tip: Practice self-assess; troubleshoot (e.g., ethics). Added for functions, skills.

Interactive Quiz - Master Corporate Communication and PR

10 MCQs in full sentences; 80%+ goal. Covers significance, functions, principles, skills.

Quick Revision Notes & Mnemonics

Concise, easy-to-learn summaries for all subtopics. Structured in tables for quick scan: Key points, examples, mnemonics. Covers concepts, functions, principles. Bold key terms; short phrases for fast reading.

Subtopic	Key Points	Examples	Mnemonics/Tips
Significance	Perception control; crisis handling. Productivity boost (88%). CEO satisfaction (97%). Fortune influence.	Aggressive behavior.	PCPF (Perception-Crisis-Productivity-Fortune). Tip: "See to Succeed" – View management.
Basic Concepts	Corporate Comm: Internal/external manage. PR: Mutual understanding/art-science. Ethics avoid manipulation. Positive avenues.	Page quote.	CMEP (Comm-Mutual-Ethics-Positive). Tip: "Bond Build" – Relations art.
Functions Corporate	Reputation/culture build. Liaison/crisis control. Global comm tools. Stakeholder relations.	Press releases.	RLCG (Reputation-Liaison-Crisis-Global). Tip: "Image Guard" – Control crises.
Functions PR	Policy/statements/publicity. Relations/publications. Announce activities. Inquiries handle.	Annual reports.	PSPR (Policy-Statements-Publicity-Relations). Tip: "Policy Public" – Share wide.
Areas PR	Press/advertising/publications. Media/constituents. Give-take press. Budget/media choice.	Releases/articles.	PAPM (Press-Advertising-Publications-Media). Tip: "Media Mix" – Coordinate all.
7 Principles	Truth/action/listen/tomorrow. Company/character/calm. 90% do/10% say. Anticipate difficulties.	Calm crises.	TALCCC (Truth-Action-Listen-Company-Character-Calm). Tip: "Page Principles" – Action first.
Communication Types	Internal: Morale/transparency. External: Goodwill/marketing. Vertical/horizontal flow. Memos/reports.	Downward policies.	IEVH (Internal-External-Vertical-Horizontal). Tip: "Flow Free" – Inside out.
7 Cs	Conciseness/concreteness/clarity. Completeness/courtesy/correctness/consideration. Reader focus. Error-free.	Courteous tone.	4C3C (Concise-Concrete-Clear-Complete-Courteous-Correct-Consider). Tip: "Clear Comm" – 7 checks.
Skills	Listening/interpersonal/negotiation. Active/response/emotion control. Trade concessions. Training/experience.	Understand intent.	LIN (Listen-Interpersonal-Negotiate). Tip: "Skill Set" – Active ears.

Overall Tip: Use PCPF-CMEP-RLCG for full scan (5 mins). Flashcards: Front (term), Back (points + mnemonic). Print table for wall revision. Covers 100% chapter – easy for exams!

Key Terms & Processes - All Key

Expanded table 25+ rows; quick ref. Added advanced (e.g., Press Release, Crisis Control).

Term/Process	Description	Example	Usage
Corporate Communication	Internal/external management	Crisis releases	Perception favorable
Public Relations	Mutual understanding	Press liaison	Image build
Perception Management	Control public view	Dignified crisis	Success key
Code of Ethics	Avoid manipulation	No info sell	Professional
Positive Perception	Favorable view	Quiet projection	Stakeholder trust
Corporate Culture	Identity/philosophy	Empowerment	Internal strong
Press Relations	Media cordial	Releases/articles	Publicity mutual
Advertising	Product promote	Media budget	Influence consume
Publications	Brochures/magazines	In-house clarity	Image project
Internal Communication	Employer-employee	Memos downward	Morale transparent
External Communication	Outside world	Reports govt	Goodwill market
7 Cs	Message qualities	Clear courteous	Effective compose
Listening Skills	Hear/understand/response	Active conversation	Comprehension
Interpersonal Skills	Social interactions	Conflict reduce	Productivity
Negotiation Skills	Convince/trade	Happy deals	Resolution
7 Principles PR	Truth/action etc	Calm crises	Management guide
Corporate Citizenship	Community good	Local develop	Neighbor relations
Crisis Control	Handle reactions	Releases info	Reputation save
Reputation Management	Priority handling	Global tools	Competition edge
Press Release	Media statements	Positive image	Public info
Policy Development (Adv)	Recommend/share	Top management	Strategy align
Publicity (Adv)	Announce activities	Inquiries handle	Campaign promote
Relations Maintaining (Adv)	Govt/community	Shareholder comm	Good neighbor
Other Media (Adv)	AV/exhibitions	Good speaking	Coordinate wide
Constituents PR (Adv)	Financial liaison	Internal execs	Informed happenings

Tip: Examples memory; sort subtopic. Easy: Table scan. Added 10 rows depth.

Communication Processes Step-by-Step

Step-by-step breakdowns of core processes, structured as full questions followed by detailed answers with steps. Visual descriptions for easy understanding; focus on actionable Q&A with examples from chapter.

Question 1: How to apply the 7 principles of PR in crisis?

Answer:

Step 1: Tell truth/accurate picture.
Step 2: Prove with action (90% do).
Step 3: Listen to public needs.
Step 4: Manage for tomorrow/anticipate.
Step 5: Company-wide impact.
Step 6: Character by people/calm heads.

Visual: Cycle – Truth → Action → Listen → Manage → Company → Character → Calm. Example: Consistent info in 24-hour cycles.

Question 2: What steps for composing a message using 7 Cs?

Answer:

Step 1: Make concise/easy attention.
Step 2: Concrete specific/short.
Step 3: Clear explicit meaning.
Step 4: Complete full info.
Step 5: Courteous compliments.
Step 6: Correct error-free.
Step 7: Consider 'you' attitude.

Visual: Checklist flow – Concise → Concrete → Clear → Complete → Courteous → Correct → Consider. Example: Press release benefits.

Question 3: Outline steps for effective listening skills.

Answer:

Step 1: Hear physical sounds.
Step 2: Understand context/meaning.
Step 3: Respond/show grasp.
Step 4: Decide/act on info.
Step 5: Avoid passive; be active.

Visual: Process arrow – Hear → Understand → Respond. Example: Conversation intent.

Question 4: How to negotiate effectively?

Answer:

Step 1: Prepare variables/costs.
Step 2: Convince each point.
Step 3: Trade concessions.
Step 4: Ensure both happy.
Step 5: Estimate impacts.

Visual: Balance scale – Issues → Trade → Win-Win. Example: Deal resolution.

Question 5: What process for press relations?

Answer:

Step 1: Maintain cordial levels.
Step 2: Provide timed releases.
Step 3: Help articles/criticism forbear.
Step 4: Avoid biases/project culture.
Step 5: Ensure give-take.

Visual: Handshake – PR ↔ Press. Example: News for publicity.

Question 6: How does internal communication flow?

Answer:

Step 1: Vertical downward policies.
Step 2: Horizontal coordination.
Step 3: Use memos/bulletins.
Step 4: Enhance morale/transparency.
Step 5: Reduce destruction.

Visual: Org chart – Top → Bottom/Side. Example: Employee motivation.

Tip: Treat as FAQ; apply to practicals. Easy: Q → Steps + Visual. Full Q&A for exam-like practice.

Complete Summary and Solutions for Corporate Communication and Public Relations – NCERT Human Ecology and Family Sciences, Chapter 14 – Study Summary, Explanation, Questions, Answers

Corporate Communication and Public Relations

Full Chapter Summary & Detailed Notes - Corporate Communication and Public Relations Class 11 NCERT

Overview & Learning Objectives

Introduction & Significance

Conceptual Diagram: Communication Flow

Why This Guide Stands Out

Basic Concepts & Functions

Areas, Principles & Communication Types

Exam Anecdotes

Knowledge, Skills & Review

Key Definitions & Terms - Complete Glossary

Corporate Communication

Public Relations (PR)

Perception Management

Code of Ethics

Positive Perception

Corporate Culture

Press Relations

Advertising

Publications

Internal Communication

External Communication

7 Cs of Communication

Listening Skills

Interpersonal Skills

Negotiation Skills

7 Principles of PR

Corporate Citizenship

Crisis Control

Reputation Management

Press Release

Textbook Questions & Answers - NCERT Review Questions (Class 11)

Review Questions from Textbook (Inferred)

1. Explain the terms: Corporate Communication, Public Relations, Perception Management, Code of Ethics, Internal Communication, External Communication.

2. Discuss the significance and functions of corporate communication and PR.

3. What are the major areas of PR activity?

4. List and explain the seven principles of public relations.

5. What are the 7 Cs of communication? Explain their importance.

6. Describe the knowledge and skills required for corporate communication and PR.

Key Concepts - In-Depth Exploration

Perception Management

Code of Ethics

7 Principles of PR

Internal Communication

External Communication

7 Cs of Communication

Listening Skills

Interpersonal Skills

Negotiation Skills

Press Relations (Advanced)

Reputation Management (Advanced)

Crisis Control (Advanced)

Functions & Areas - Detailed Guide

Policy/Statements

Publicity

Maintaining Relations

Publications

Press Relations

Advertising/Publications/Media

Anecdotes & Examples - From Text with Simple Explanations

Example 1: Crisis Perception

Example 2: 1990 Productivity Study

Example 3: Press Relations Give-Take

Example 4: 7 Principles Application

Example 5: Listening Skills

Example 6: Negotiation

Interactive Quiz - Master Corporate Communication and PR

Quick Revision Notes & Mnemonics

Key Terms & Processes - All Key

Communication Processes Step-by-Step

Question 1: How to apply the 7 principles of PR in crisis?

Question 2: What steps for composing a message using 7 Cs?

Question 3: Outline steps for effective listening skills.

Question 4: How to negotiate effectively?

Question 5: What process for press relations?

Question 6: How does internal communication flow?

Group Discussions